Susanna Molander

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Susanna Molander

Susanna Molander is an associate professor at the Stockholm Business School, Stockholm University, affiliated researcher at the Center for Arts, Business & Culture (ABC) at the Stockholm School of Economics and was a visiting scholar at the Center for Human Environments, CUNY 2017-2019. She has a background in ethnology and marketing and her research focuses on consumer culture with a particular interest in everyday life and issues related to food, parenting, and gender.

Publications that Susanna worked on while at CUNY:
Cappellini, B., Molander S., and Harman V. (2020). Guest editors to the special Issue: “Researching Family Life and Consumption: Epistemological Challenges and Advances,” in Qualitative Market Research: An International Journal.
Gopaldas, A & Molander, S. (2020): The Bad Boy Archetype as a Morally Ambiguous Complex of Juvenile Masculinities: The Conceptual Anatomy of a Marketplace Icon,” Consumption, Markets and Culture 23(1): 81-93
Molander, S. (2019), “A Gendered Agency of Good Enough: Swedish Single Fathers Navigating Conflicting State and Marketplace Ideologies,” Consumption, Markets and Culture (online edition)
Del Bucchia, C., Molander, S. & Penaloza, L. (2019) ” We’ve Decided it All Together: How Mothers Empower Themselves in Collaboration with Their Children,” Advances in Consumer Research 47, Atlanta ACR.
Molander, S., Kleppe A. I. & Ostberg, J. (2019), “Hero shots: Involved Fathers Conquering New Discursive Territory in Consumer Culture,” Consumption, Markets and Culture, 22(4): 430-453.
Molander, S., Ostberg, J. Kleppe, I. (2019), “Swedish Dads as a National Treasure: Consumer Culture at the Nexus of the State, Commerce and Consumers” in Nordic Consumer Culture, eds. J.Ostberg and S. Askegaard, Palegrave.
Molander, S. (2018), “Swedish Single Fathers Feeding the Family” in Feeding Children Inside and Outside the Home: Critical Perspectives, eds. V. Harman, B. Cappellini, and C. Fairclough, Taylor & Francis.
Molander, S. and B. J. Hartmann (2018), “Emotion and Practice: Mothering, Cooking, and Teleoaffective Episodes,” Marketing Theory 18 (3): 371-390.
Molander, S., Ostberg, j. (forthcoming), “The Underdog Millionaire: How Indie Producers Protect their Field-Dependent Investments in Light of Success” in the Routledge Companion to Fashion Studies, eds. E. Paulicelli, Adomatis, A.d., Wissinger, E., and Manlow, V.

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